{"id":141,"date":"2026-09-11T14:54:09","date_gmt":"2026-09-11T14:54:09","guid":{"rendered":"https:\/\/aop-marches.fr\/?p=141"},"modified":"2026-09-11T14:55:22","modified_gmt":"2026-09-11T14:55:22","slug":"marches-publics-leurope-veut-donner-la-priorite-aux-entreprises-locales-face-a-la-chine","status":"publish","type":"post","link":"https:\/\/aop-marches.fr\/index.php\/2026\/09\/11\/marches-publics-leurope-veut-donner-la-priorite-aux-entreprises-locales-face-a-la-chine\/","title":{"rendered":"March\u00e9s publics : l’Europe veut donner la priorit\u00e9 aux entreprises locales face \u00e0 la Chine"},"content":{"rendered":"

Une r\u00e9forme d’ampleur pour les march\u00e9s publics europ\u00e9ens<\/h2>\n

La Commission europ\u00e9enne a pr\u00e9sent\u00e9 le 9 septembre une r\u00e9forme des r\u00e8gles encadrant les march\u00e9s publics \u00e0 l’\u00e9chelle de l’Union. L’enjeu est consid\u00e9rable : la commande publique p\u00e8se chaque ann\u00e9e pr\u00e8s de 2 000 milliards d’euros dans l’UE, soit l’\u00e9quivalent de 15 % du PIB europ\u00e9en, dont environ 600 milliards font l’objet d’une mise en concurrence au niveau europ\u00e9en.<\/p>\n

Cette r\u00e9forme s’inscrit dans un contexte de tensions commerciales croissantes entre Bruxelles et P\u00e9kin, avec un objectif assum\u00e9 : donner aux acheteurs publics les moyens de privil\u00e9gier les entreprises europ\u00e9ennes et locales, et de pouvoir \u00e9carter certains fournisseurs \u00e9trangers, notamment chinois.<\/p>\n

Une r\u00e9glementation simplifi\u00e9e<\/h2>\n

Premier axe de la r\u00e9forme : all\u00e9ger drastiquement la complexit\u00e9 administrative. La Commission souhaite r\u00e9duire le corpus r\u00e9glementaire applicable aux march\u00e9s publics, et cr\u00e9er une plateforme europ\u00e9enne unique d\u00e9di\u00e9e aux appels d’offres. L’objectif affich\u00e9 est de faciliter la vie des acheteurs publics comme des entreprises candidates, et d’encourager davantage de PME \u00e0 se positionner sur ces march\u00e9s.<\/p>\n

Une part minimale de crit\u00e8res autres que le prix<\/h2>\n

Point central de la r\u00e9forme : si elle est adopt\u00e9e par les \u00c9tats membres et le Parlement europ\u00e9en, les acheteurs publics devraient int\u00e9grer une part minimale de crit\u00e8res autres que le prix dans leurs proc\u00e9dures d’attribution. Concr\u00e8tement, cela ouvrirait la voie \u00e0 une forme de pr\u00e9f\u00e9rence europ\u00e9enne ou locale, \u00e0 travers des exigences sociales, environnementales ou de qualit\u00e9, en plus du seul crit\u00e8re tarifaire.<\/p>\n

Pour les entreprises fran\u00e7aises et locales, cette \u00e9volution pourrait r\u00e9\u00e9quilibrer certains arbitrages aujourd’hui tr\u00e8s centr\u00e9s sur le prix, et valoriser davantage les offres d\u00e9montrant un ancrage local, une d\u00e9marche RSE solide ou des engagements qualitatifs forts dans leur m\u00e9moire technique.<\/p>\n

La possibilit\u00e9 d’exclure certains fournisseurs \u00e9trangers<\/h2>\n

La r\u00e9forme pr\u00e9voit \u00e9galement la possibilit\u00e9, pour les collectivit\u00e9s, d’exclure d’embl\u00e9e les entreprises de pays qui n’offrent pas un acc\u00e8s r\u00e9ciproque \u00e0 leurs propres march\u00e9s publics. Sans viser nomm\u00e9ment un pays, cette disposition s’inscrit explicitement dans le contexte des tensions commerciales avec la Chine, dont le d\u00e9ficit commercial avec l’UE d\u00e9passe d\u00e9sormais un milliard d’euros par jour.<\/p>\n

Cette initiative fait suite \u00e0 plusieurs mesures europ\u00e9ennes allant dans le m\u00eame sens ces derniers mois : plan en faveur du \u00ab\u00a0Made in Europe\u00a0\u00bb dans les secteurs strat\u00e9giques, restrictions sur certains contrats publics num\u00e9riques, ou encore exclusions d’\u00e9quipementiers \u00e9trangers dans les t\u00e9l\u00e9coms pour des raisons de s\u00e9curit\u00e9.<\/p>\n

Ce qu’il faut retenir pour les entreprises candidates<\/h2>\n

Cette r\u00e9forme n’est pour l’instant qu’une proposition, qui doit encore \u00eatre valid\u00e9e par les \u00c9tats membres et le Parlement europ\u00e9en. Mais elle donne une tendance claire : les acheteurs publics disposeront probablement de davantage de leviers pour favoriser les entreprises locales et europ\u00e9ennes, au-del\u00e0 du seul crit\u00e8re prix. Pour les entreprises qui r\u00e9pondent \u00e0 des march\u00e9s publics, cela renforce l’int\u00e9r\u00eat de soigner leur m\u00e9moire technique et de mettre en avant leurs atouts diff\u00e9renciants (ancrage local, qualit\u00e9, engagements environnementaux et sociaux), qui pourraient peser plus lourd dans la notation des offres \u00e0 l’avenir.<\/p>\n

AOP MARCHES suit de pr\u00e8s ces \u00e9volutions r\u00e9glementaires pour accompagner au mieux les entreprises dans leurs r\u00e9ponses aux appels d’offres.<\/p>\n

\n

\u00c0 retenir<\/p>\n

La Commission europ\u00e9enne propose de simplifier les r\u00e8gles des march\u00e9s publics et d’int\u00e9grer une part minimale de crit\u00e8res autres que le prix, ouvrant la voie \u00e0 une pr\u00e9f\u00e9rence locale et europ\u00e9enne face \u00e0 la concurrence chinoise. Une proposition encore \u00e0 valider, qui renforce d\u00e9j\u00e0 l’int\u00e9r\u00eat de soigner son ancrage local et ses engagements RSE.<\/p>\n<\/div>\n

\u00catre accompagn\u00e9 pour votre prochaine r\u00e9ponse \u00e0 un march\u00e9 public<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Une r\u00e9forme d’ampleur pour les march\u00e9s publics europ\u00e9ens La Commission europ\u00e9enne a pr\u00e9sent\u00e9 le 9 septembre une r\u00e9forme des r\u00e8gles encadrant les march\u00e9s publics \u00e0 l’\u00e9chelle de l’Union. L’enjeu est consid\u00e9rable : la commande publique p\u00e8se chaque ann\u00e9e pr\u00e8s de 2 000 milliards d’euros dans l’UE, soit l’\u00e9quivalent de 15 % du PIB europ\u00e9en, dont … Continue reading \u00ab\u00a0March\u00e9s publics : l’Europe veut donner la priorit\u00e9 aux entreprises locales face \u00e0 la Chine\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marches-publics"],"yoast_head":"\nR\u00e9forme des march\u00e9s publics europ\u00e9ens : vers une pr\u00e9f\u00e9rence locale face \u00e0 la Chine<\/title>\n<meta name=\"description\" content=\"La Commission europ\u00e9enne propose une r\u00e9forme des march\u00e9s publics pour favoriser les fournisseurs europ\u00e9ens et locaux. 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